Olly Flavell, who is currently studying BA(hons) in Songwriting at BIMM Manchester recently released his new, self produced single ‘Runaway’ – here’s the story behind the track.

What was the inspiration behind your track?
The track was inspired this time last year during Freshers when I was being pestered a bit by a girl who seemed a bit too interested, haha!

What did your songwriting process involve?
The songwriting behind the track was rather simple. I took that situation and decided I was going to write it from the first person point of view. Therefore painting the picture through the verses as to why I want to ‘Runaway’. This then gave me the whole situation giving the song some colouration. The track then got re-arranged several times, the lyrics tweaked through the year, and it has finally got down to the format in which it has been recorded.  I am extremely pleased with it!

What things do you do differently to other artists?
As a solo artist, I made this unique by adding my own backing band. Which makes things feel more collective as a whole. Instead of releasing the song purely acoustic I felt it needed something punchy behind it. So this is where that came in. Another thing is that this is entirely self-produced, so the writing, recording, mixing and mastering has all been done by me. No-one else has had their input behind the works of what I have been doing! Apart from people I’ve shown — for an opinion of course!

Can you describe your sound in three words?
Pop, Country, Rock!

Have you channelled any artist in particular on this track?
This track has plenty of artists channelled into it. I think at the time of writing this I was very inspired by how John Mayer wrote his album Continuum, so a lot of that is in there. But then again I think a lot of The Eagles has been inspired this too! I love them, and how their music is produced, so I think that came into the recording process.

What’s the best thing about studying at BIMM?
BIMM is incredible. I think the best thing about studying at Manchester BIMM is the fact that I am so connected with the industry. People are so loving and welcoming to what I do. Everyone is just so supportive, seeing the potential in what I do and how I am developing as a songwriter, plus everything in-between like producing. I think most of all; it’s a community.

What’s the best bit of music advice you’ve been given?
The best advice I’ve been given is just to go out and play, play and play. There’s no way of making it in this industry without just performing the material you have.

What’s next for you?
There are a few good things already happening following the release of my EP ‘Indigo Sunrise’.  I am working on more music for 2017. I am also working on merchandise such as stickers, T-shirts, so I think there’s a lot more to come from me in the new year!

POSTED ON: December 2, 2016
  • Manchester