BA (Hons) Music Business, Events and Media

The first Creative Industries module will introduce you to the strategies and tools to set you on the right path toward pursuing a successful career. Whether focused on a particular career goal or considering several future possibilities, you will broaden your knowledge of the opportunities available to you as a future creative industry professional.

The live events sector is fast-paced and collaborative, requiring strong planning and creative problem-solving. In this module, you’ll work in a team to design, promote, and deliver a real event — from gigs to podcasts to album playbacks. Alongside practical delivery, you’ll develop professional skills in communication, organisation, and audience engagement, gaining confidence in your ability to contribute to the creative industries.

Summary

Effectively planning communications is essential in music marketing and content creation as it enables you to create content that resonates with your target audience. Audience analysis is a crucial aspect of this process, as it allows you to identify your audience's demographics, psychographics, and behaviours, and develop communication strategies that are relevant and effective. By understanding your audience, you can tailor your messaging and content to their interests and needs, increasing the likelihood of engagement and conversion.

Developing the skill of pitching relevant multi-modal content is also critical in this process, as it allows you to communicate your ideas and content effectively to your target audience. Effective pitching involves developing persuasive arguments, engaging with opposing viewpoints, and effectively communicating your ideas.

Module Aims

During this module you will identify target audiences and plan, propose and pitch relevant multi-modal content. Through an exploration of communication theories and frameworks, you will gain an understanding of how to effectively communicate with defined target audience in marketing, media, and communication contexts. This module will cover audience analysis, segmentation, and targeting, as well as various types of communication and platform analysis. By the end of this module, you will have the ability to develop effective communication strategies that resonate with target audiences.

Additionally, this module will help you develop the following graduate attributes:

• Entrepreneurialism
• Professionality
• Intellectual Curiosity

The rapidly evolving music business is a multi-faceted, technologically driven industry. Effective music industry practitioners must understand how the numerous businesses, organisations and professionals operate, how they work alongside each other and interconnect. Furthermore, due to the rate of change, it is essential to make informed predictions about the future of the industry and evolve operations accordingly. This module is designed to offer you a holistic perspective of the industry, from where you can clearly identify conventions, standard working practices and growth areas.

In this module, you will further develop your investigative skills, exploring relevant underlying concepts and principles and interpreting these within the context of your area of study. You will explore the nature of creativity, the wider context of the industry and practice reflective techniques.

You will also evaluate sources and consider issues such as potential biases and cultural diversity. This evaluation will contribute to developing an enhanced awareness of your creative identity and greater insight into the topics that inspire and motivate you. In addition, you will improve your understanding of how your area of interest intersects with the wider creative industry.

Using academic enquiry, you will develop a reflective journal to evaluate your strengths and areas for self-development in relation to your studies, careers and personal aspirations. This investigative work will help establish a connection between the skills you have identified concerning specific careers and areas of the industry, enhancing your understanding of what is required to be a successful professional practitioner.

The live events sector is fast-paced and collaborative, requiring strong planning and creative problem-solving. In this module, you’ll work in a team to design, promote, and deliver a real event — from gigs to podcasts to album playbacks. Alongside practical delivery, you’ll develop professional skills in communication, organisation, and audience engagement, gaining confidence in your ability to contribute to the creative industries.

Summary

Developing practical content creation skills is essential in music marketing and content creation, as it enables you to create engaging and compelling content that resonates with your target audience. Photography, image editing, audio recording, sound editing, and graphic design are key tools that can be deployed to create high-quality content. By developing proficiency in these tools, music marketers and content creators can create professional-grade content that resonates with their target audience.

Module Aims

This module will help you develop technical skills appropriate for content creation across a range of platforms. Additionally, this module will help you develop the following graduate attributes:

• Employability
• Creativity

The partnership between artist and manager is the creative ‘life-blood’ of the music industry. This module introduces you to the role of the modern music manager and the ways in which they help artists develop - and sustain - careers in the modern music industry.

In addition to gaining a 360-degree view of the industry, you will explore styles of music management and a range of interpersonal, emotional and entrepreneurial skills needed to survive and thrive in the dynamic landscape of popular music.

Drawing on the experience of successful music managers and theories of conflict management and personal development, you will identify your key emotional strengths and discover effective ways to meet the challenges and tensions of life managing people in the creative industries.

Summary

This module will build on the skills you developed in your first year. In The Creative Industries and You module, you utilised concepts and principles to explore the nature of creativity, developing a short and longer-term plan for your personal and professional practice.

In this module you will carry out an individual investigation, utilising secondary research to investigate the lineage of your creative practice. You will directly apply ideas to your own discipline and development, selecting an area of investigation relevant to your own practice, and communicating your argument in writing or via a narrated slide presentation. The concepts you explore in this module, including your positionality and identity, are themes you will encounter frequently as a creative professional.

Module Aims

By examining existing case studies and undertaking a research case study you will further develop secondary research skills and contextualise your professional identity. The research methods and study skills you develop throughout this module will prepare you for next year’s Final Project, in which you will self-direct a significant piece of academic, creative and/or professional practice. Additionally, this module will help you develop the following graduate attributes:

• Global Awareness
• Self-awareness
• Intellectual curiosity
• Professionalism

The UK music industry has seen growth and expansion in recorded music, publishing and live events, highlighting an industry ripe for entrepreneurial development. Recent enterprising examples have seen entrepreneurs collect waste left at festivals and transform it into usable products sold for charitable organisations benefitting society and the environment and creating an economy where there wasn’t one previously. This module is designed to get you thinking about the music industry as a whole, both nationally and globally, to consider what gaps might exist for new business or what services could be created for new customer bases.

Throughout the module, you will consider what tools you need to create the next industry product or service, as well as how to relate this to self-employment and wider creative industries.

This module equips students with the skills to design and deliver strategic marketing, PR, and communications campaigns that grow and engage audiences. Building on Level 4 branding and audience fundamentals, students focus on evidence-based planning, creative alignment, and measurable impact in competitive markets.

Summary

In the Defining Your Practice in Context module, you evaluated the lineage and traditions of your creative practice, investigating how it connects to artistic and industry practices. This module will require you to utilise your acquired knowledge to plan and create, collaboratively, a piece of work that links to your practice. Collaborating with others can help you develop new and innovative ideas and can also help you develop confidence as a creative practitioner whilst practising your communication, project management, reflection and feedback skills.

Module Aims

• To develop collaborative working practices.
• To plan and execute a creative project.
• To document your creative process including the nature of your collaboration.
• Seek and use developmental feedback.
• Evaluate the nature of teamwork, communication and collaboration.
• Appraise your professional values, ethics and goals.

Additionally, this module will help you develop the following graduate attributes:

• Employable and Entrepreneurial.
• Creative, Collaborative and Connected.
• Socially Responsible.
• Self-awareness.
• Professionalism.

The UK music industry has seen growth and expansion in recorded music, publishing and live events, highlighting an industry ripe for entrepreneurial development. Recent enterprising examples have seen entrepreneurs collect waste left at festivals and transform it into usable products sold for charitable organisations benefitting society and the environment and creating an economy where there wasn’t one previously. This module is designed to get you thinking about the music industry as a whole, both nationally and globally, to consider what gaps might exist for new business or what services could be created for new customer bases.

Throughout the module, you will consider what tools you need to create the next industry product or service, as well as how to relate this to self-employment and wider creative industries.

This module equips students with the skills to plan, promote, and deliver successful festivals and live events. Focusing on audience engagement, innovative marketing, and emerging sector trends, students explore creative strategies to grow and sustain vibrant cultural experiences.

In this module, you will undertake a significant project of your own choosing. It’s your chance to explore your passion within the industry and creative arts: experiment, take risks, strengthen your skills and create a product/cohesive portfolio of work that you are proud to showcase at the end of your degree.

This module will support you in consolidating the broad learning and development from the course so far, building a bridge into the industry, the workplace and future opportunities. You will be supported to self-direct your own learning through a series of lectures, seminars and 1:1 tutorials with expert supervisors.

This module provides an in-depth exploration of emerging trends, innovations, and challenges shaping the future landscape of the media and marketing, music business and events industries.

Through critical analysis of industry developments, case studies, and expert insights, you will gain a nuanced understanding of the evolving dynamics within media consumption patterns, technological advancements, regulatory changes, and societal shifts.

This module develops students’ ability to analyse and shape strategic decision-making within the music, events, and media industries. Students explore business models, market trends, and competitive challenges, applying evidence-based approaches to plan and execute strategies that drive growth, innovation, and audience engagement. Emphasis is placed on integrating creative, commercial, and operational perspectives to prepare students for leadership roles in a dynamic industry.

In this module, you will undertake a significant project of your own choosing. It’s your chance to explore your passion within the industry and creative arts: experiment, take risks, strengthen your skills and create a product/cohesive portfolio of work that you are proud to showcase at the end of your degree.

This module will support you in consolidating the broad learning and development from the course so far, building a bridge into the industry, the workplace and future opportunities. You will be supported to self-direct your own learning through a series of lectures, seminars and 1:1 tutorials with expert supervisors.

This module provides an in-depth exploration of emerging trends, innovations, and challenges shaping the future landscape of the media and marketing, music business and events industries.

Through critical analysis of industry developments, case studies, and expert insights, you will gain a nuanced understanding of the evolving dynamics within media consumption patterns, technological advancements, regulatory changes, and societal shifts.

This module prepares you to enter the creative industries with confidence, reflecting on your learning and industry experiences to assess readiness for professional practice. Through workshops and peer discussions, you will develop creative assets and a portfolio that showcases your unique identity, skills, and career plans.