KEIR’s desire to get better and better with each release has led to millions of streams on Spotify. Their honest and ambitious musical style and lyricism tackles personal relationships, sadness, grief, loss, and their third release of 2021, ‘Boys Will Be Girls’ is an anthem for a new age. It challenges gender identity, whilst demolishing stereotypes with a mantra of freedom and fulfillment.

Taking in gender, masculine beauty, cultural norms, and our innate human bias, the track promotes aspirational freedom with some deliciously anthemic one-liners, asking us to stop seeing division and start having fun by being who we really are.

Now, boasting over 150,000 monthly listeners, label backing from Vertigo Records, and radio support on BBC Introducing, BIMM Music Institute Bristol alumni KEIR is set for greatness and we can’t say we’re surprised.