Rachel Forde
Lecturer
Rachel Forde is a music marketing professional with extensive experience across major & independent labels and artist teams in the UK and Ireland.
She began her career with Warner Music UK, where she worked across Rhino Records, Parlophone and FFRR, before moving into the independent label world. Since then, she has worked across marketing campaigns for a diverse range of globally recognised and emerging artists, including PinkPantheress, Gorillaz, Laura Marling, Marika Hackman and Gia Ford.
Her expertise spans digital marketing, artist development, social media, paid media, CRM, DSPs, audience insights and campaign strategy. She has managed campaigns throughout their full lifecycle, from strategic planning and creative development through to execution, optimisation and analysis, working across multiple teams and international markets.
Alongside her industry work, Rachel now works freelance in music marketing, supporting artists and teams with digital strategy and campaigns. She is passionate about sharing practical, industry-led knowledge with the next generation of music professionals and helping students understand how the industry works in practice.
